Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

• Attract potential buyers while they are searching for items to buy on Google.
• Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Rich Snippets/JSON-LD Schema for Products - https://developers.google.com/structured-data/rich-snippets/products#about_product_offers

Related articles

• Google: We Don't Want To Clutter The Search Results With Too Many Rich Snippets (seroundtable.com)
• Google Is Changing Where Ads Appear In Google Search (techsupportalert.com)
• How to Get 30% More Clicks with Rich Snippets (getresponse.com)
• How voice search is going to change the nature of SEO (business.yell.com)
• How to Control Rich Snippets on Social Media (convinceandconvert.com)
• Google's Accelerated Mobile Pages are Live in Search Results Now (xda-developers.com)

Trigger a Google Now Card via Email

Google Now relies on structured data compatible with schema.org in emails to work. This lets Google understand the fields in your email and construct a Google Now card with the relevant information for the recipient. Only some card types are supported by Google Now.

Schemas in Gmail support both JSON-LD and Microdata and you can use either of them to markup an email. There are two ways of adding semantic markup to your email - you can author the markup yourself or use the Markup Helper to get you started by adding markup to an existing email.

Tutorial: https://developers.google.com/schemas/tutorials/google-now-cards#create_an_email

Related articles

• Google Officially Adds JSON-LD Support For Reviews & Products Structured Data Markup (seroundtable.com)
• Google Launches "Gmailify" - A Way To Use Gmail's Best Features With Non-Gmail Accounts (techcrunch.com)
• How to Get 30% More Clicks with Rich Snippets (getresponse.com)
• How to Use Open Graph Tags for More Traffic (getresponse.com)
• Google Gmailify, A New Service That Provides Gmail Features to Non-Gmail Email Accounts (laughingsquid.com)
• Gmailify Gives Your Yahoo or Outlook Email Accounts Access to Gmail's Features (lifehacker.com)
• 'Gmailify' your inbox: Google offers services to users without Gmail address (ctvnews.ca)
• You Can Now Make All All Your Email Accounts Look Like Gmail (time.com)
• Gmailify adds Gmail's spam filtering, inbox organization, Google Now cards to third-party email accounts (9to5google.com)
• Google Unveils "Gmailify" Offering Gmail To Non-Gmail Accounts (Video) (canadajournal.net)