On
the first full day that we had a Google Home in our house, we interacted with
it 473 times over the course of the day. Four hundred of those were my
two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his
mother or me interrupting with, “Hey Google! Stop!”
(Look,
I love that song, too, but enough is enough, you know?)
The
point is, watching the way that my family interacts with the device, and how
often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and
Google Home type devices will go from 1.8 million this year to 15.1 million in
2020.
You ask.. “Why is this that important? How is this a
complete paradigm shift Steve?”
Chatting with customers is a new Google My
Business feature that’s currently available only to a select group of business
owners. If you received an email from Google inviting you to participate in the
pilot, click the link from the email and use the instructions below to start
messaging with customers.
(we went from . Google Assistant. To Google My Business
above – did you catch where Google is headed..? )
Local Retailers Google will need chat messaging enabled
for the text reader to be able to communicate with the retail location. Via
these devices.
We can’t, (yet), order something from Walmart over Google
Home device like we can Amazon Echo/Alexa (which has its own database of
products that Google doesn’t have yet)
Any customer with multiple locations or products will need
to provide this “content” for chatbots.. just like we created websites for the
web, apps for mobile devices and videos for youtube.
The “platform” for IoT is descriptive data and the accurate
retrieval of said information about a product.. is the description different at
Kroger? Is there different packaging or labeling than some other retailer?
They, Google, would like businesses to adopt the use of Allo – which
is about messaging, stickers, emojis…
They took social mobile first. To use the voice assist.
Introducing Google Allo, a smart messaging app that helps you
say more and do more. Express yourself better with stickers, doodles, and HUGE
emojis & text. Allo also brings you the Google Assistant.
Google wants to leapfrog the text message between business
and consumer.
Consumers interact with business via Google Maps.
“Ok google call (insert brand name).”
Right now Google Home will not remember which Walmart or
Kroger you shop at. yet.. (working on it)
NOTE: Google Assistant is the phone part, that works with
the Google Home unit.
Right Now.. today.. Google Home is kinda useless until you
are a programmer, however there are many scripts that can be loaded via IFTTT
to add these commands..
How can we add these commands, objects, touch points on
behalf of a brand to these devices?
