Mobile Search - Rich Cards - Google Now

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.From Google Webmasters Blog

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Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console. 

 This is a MUST for SEO on any website.

Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.

A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 

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Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

• Attract potential buyers while they are searching for items to buy on Google.
• Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Rich Snippets/JSON-LD Schema for Products - https://developers.google.com/structured-data/rich-snippets/products#about_product_offers

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