Search Engine Bias - Search Engine Optimization

Due to search engines’ automated operations, people often
assume that search engines display search results neutrally
and without bias. However, this perception is mistaken.

Like any other media company, search engines affirmatively
control their users’ experiences, which has the consequence
of skewing search results (a phenomenon called “search
engine bias”).

Some commentators believe that search
engine bias is a defect requiring legislative correction.
Instead, this Essay argues that search engine bias is the
beneficial consequence of search engines optimizing content
for their users.

The Essay further argues that the most
problematic aspect of search engine bias, the “winner-takeall”
effect caused by top placement in search results, will be
mooted by emerging personalized search technology.

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Search Engine Ranking Factors

This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). The result is a resource of incredible value - although not every one of the estimated 200+ ranking elements are included, it is my opinion that 90-95% of the knowledge required about Google's algorithm is contained below.
- Rand Fishkin, CEO & Jeff Pollard, Web Developer Launched on April 2, 2007