Mobile Search - Rich Cards - Google Now

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.From Google Webmasters Blog

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Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console. 

 This is a MUST for SEO on any website.

Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.

A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 

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Who is Steve Plunkett SEO? #whitecoatseo

Steve Plunkett SEO #whitecoatseo Test https://t.co/7loX5g0ElF #schema

— Steve Plunkett SEO (@steveplunkett) March 14, 2016

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How does Google separate popularity from authority?

Google Authorship, Google Nofollow, Google hummingbird, Google knowledge graph

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When will Google stop updating its search results?

QDF, Query Deserves Freshness, Google Updates, Google Algorithm, Search Engine Optimization

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SSS and The Meld - We Should Just Change SEO to "S"

I wanted to just change it to S.  There is also the SSS concept for SearchExchange Keynote which is similar...

Stabilization, Seeding and Semantics?

nope.. it was..

@searchexchange SSS - Stabilization, Seeding and Smashing - How to service a brand in search and social media. sound like a good one?
— steveplunkett (@steveplunkett) January 6, 2014

Except from Guest Post (after the jump below):

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC."

We Should Just Change SEO to "S" for Strategy 

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SEO, ORM, Ethics and the greater good of Google

Hypothesis: 

How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?

Ex: "Dawn Maire"

Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 

Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

So, two blog posts back at the hotel, linking back to her LinkedIn Profile. Just to test the waters, which resulted in her LinkedIn profile being #3 (#1 for her name), below the most commonly clicked on links for the person Google thought the query, "Dawn Maire" applied to.

With the initial testing phase done, we soon realized it would take more "signal" to overcome the frequent misspelling.

Phase 1. Use #whitecoatseo testing group to tweet "Dawn Maire - (linkedin profile link)"

Phase 2. Use Blogs to add "discussions" about the keyword and the link.

You will see Phase 3 listed, but after Phase 2 the situation "almost" corrected itself.. 

So, mission accomplished? Dawn Maire's LinkedIn profile listed #1 for her name, but we still have the spelling error, does that mean we are not finished yet?

ORM, SEO and Ethics:

We have proven that we can manipulate Google's spell check to make "Dawn Maire" come up first for her name, (SEO for ORM), but how many people actually type in "Dawn Maire" when they really mean "Dawn Marie, the WWE Diva"?

Ethically, is this the place to stop? Should we continue with ORM/SEO and take this until we can overcome the Did you mean: dawn marie  ??

Or, would we be doing a disservice to the quality of results in a Google search if we kept going?

What if this is a client's copyrighted/trademarked name? registered trademark for a product name, or Brand? How far is too far? Or when it's absolute, like ABSOLUT, will Google no longer see it as a misspelled word?

(comments are moderated due to spam)

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