24 years of SEO tactics that still work in 2018.

I just published “24 Things about SEO that still matter, by year…” https://medium.com/@steveplunkett/24-things-about-seo-that-still-matter-by-year-ca63d6bb6c64

Ontology and Taxonomy are still relevant for SEO in 2018.

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Who is Steve Plunkett SEO? #whitecoatseo

Steve Plunkett SEO #whitecoatseo Test https://t.co/7loX5g0ElF #schema

— Steve Plunkett SEO (@steveplunkett) March 14, 2016

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Voice Search Optimization

When search engines first appeared on the world wide web, searchers used short phrases to find the information they wanted. Until as recently as 2007, the average number of words entered into search boxes was 3. Since then, the average number of words has steadily increased as searchers started asking questions of the search engines. 

With the advent of Apple’s Siri, Google Now (sometimes called “OK Google”) and Microsoft’s Cortana, asking questions to search engines is becoming a natural part of interacting with them. Instead of typing, we can ask for any information and it is returned almost instantly. When you add the fact that most searches are now done on mobile devices, the importance of voice search and optimizing content for it is clear.

Google Voice Search
Google Voice Search is the search giant’s strategy for integrating voice commands across all Google products. With mobile devices overtaking all other platforms to access the Internet, Google search is evolving quickly. Search results are changing based on the way we speak, not the way we type.

Google is changing in response to the new ways humans interact with it. When we talk to Google to let it know what we’re looking for, we may ask about an item we want to purchase along with modifers like pricing, coupons orspecial. Google has learned these modifiers that often accompany product questions. It has started showing comparative pricing information and the closest location where the item can be purchased—even when that information is not specifically asked for. All the while, Google is listening for complete sentences and actual questions so it can provide specific information in response to more specific, longer-length queries.

Why is Google Voice a Big Deal?

Read More on Rockfish Blog 

#Xbox - Slam Dunk #nomnomnom

@steveplunkett Talk about a slam dunk. #XboxOne pic.twitter.com/h9UQtHgsWa

— Xbox (@Xbox) January 21, 2015

SSS and The Meld - We Should Just Change SEO to "S"

I wanted to just change it to S.  There is also the SSS concept for SearchExchange Keynote which is similar...

Stabilization, Seeding and Semantics?

nope.. it was..

@searchexchange SSS - Stabilization, Seeding and Smashing - How to service a brand in search and social media. sound like a good one?
— steveplunkett (@steveplunkett) January 6, 2014

Except from Guest Post (after the jump below):

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC."

We Should Just Change SEO to "S" for Strategy 

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@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex

@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex from Paisley Amoeba

@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex