Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

• Attract potential buyers while they are searching for items to buy on Google.
• Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Rich Snippets/JSON-LD Schema for Products - https://developers.google.com/structured-data/rich-snippets/products#about_product_offers

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Is Google Authorship in web-search officially dead?

Is Google Authorship officially dead? 

For now.. Yes.

However for those of us working on clients.. Google Publisher Tags (GPT) are very much still alive.
Which means Schema is still important.

And if Schema is still important than Authorship just got moved into Knowledge Graph and KBO (Knowledge Base Optimization), based on Schema. It would dictate.. "that the "Entity" related to "Author" is a "Person within an Organization" .

https://schema.org/Person

Example: Who is Peyton Manning?

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