Click. Click. Click. You’re Out. - by Greg Hansen
Have you ever become frustrated with a website when you couldn’t find the information you wanted? What did you do? Leave? Never to come back?
Here are a few tips regarding website navigation, that will keep your clients clicking:
Click. Click. Click.
When it comes to website navigation, the old rule still applies – users only should have to click three times to get the information they want.
I believe it should be two clicks. From the home page of your website, users should click on a main category. From that category, one more click should provide the information they want. Two clicks. Simple.
Consistent navigation
Your primary and secondary navigation should fall in the same place on all pages. Don’t move them around on each page or section; you could lose your users.
Primary and secondaryYou should have only two major navigation areas on your pages: primary and secondary. Users won’t know how to respond to more than that.
Don’t put everything on one level of navigation
Use your navigation system. Don’t try and make everything accessible from one level. Doing so can become a mess and, again, your users won’t know what to do.
Your navigation system should help users get through your site easily and should not confuse them.
The sitemap crutch
If you have to rely on a sitemap to help users get around your website, you should reevaluate your navigation system. A sitemap should function as an alternative, not as a crutch, for poorly designed navigation. Sitemaps do serve a great function for Search Engine Optimization, but that’s a topic for a whole other article.
Simple and logical
Keep it simple and logical. Put your most important information first, and make it easier to obtain. Less important information can be down a level.
Try something new
There are common navigation designs that many websites use such as navigation on the left and top of a page. But don’t be afraid to try something new. As long as it works and you get the results you want, it’s a good design.
Sunday, March 13, 2005
Thursday, January 13, 2005
Know Your Website by Steve Plunkett
M/C/C Technique - Search Engine Optimization - Steve Plunkett
When you search online for your company name or your trademarked products, are you at the top of the search engines? On the first page? On the second page?
Are those $0.50 per click visitors to your site looking to purchase or just looking?
Is having the top listing for a particular keyword on Pay Per Click Advertising the best thing you can do for your website?
Internet marketing involves more than just building a website. It requires building a great website using qualified keywords and phrases as part of your website copy. It also means using elements within your website to boost your rankings in search results without using unethical strategies or techniques such as cloaking, hidden keywords or multiple pages with no unique content.
Making changes to your website to alter your search result placement is known as organic search engine optimization (SEO). However, making changes to your website without the proper research is a time-consuming activity and some changes even may be detrimental to your ranking or listing.
Assessment
A comprehensive study of your website's history – what has and has not been done – should dictate the direction of your Internet marketing efforts. If you were lucky, that history includes your website’s submission to Yahoo! back in 1996. That means you have seniority, and you also avoided the $299 fee to have your site listed. Regardless, you need to find out if the current description of your website in Yahoo! accurately portrays what your company does today. In addition, you’ll want to consider professionally submitting your website to the major search engines, and you’ll need to know if there is something that isn’t “search engine friendly” in the actual HTML of your website.
Competition
It’s also important to understand how competitive your business channel is. Are you one of only 13 vendors that supply a really neat device, or are there 1,500 suppliers that could be viewed as competition by a potential customer that has not yet learned the difference? Trying to drive prospects to your website with Pay Per Click (PPC) could be cost-prohibitive for these types of situations – especially when you consider that 80 percent of Internet users skip over PPC advertising unless they recognize the brand and the web address.
Organic SEO, on the other hand, might be very effective. If you and six other companies, out of the 1,500, are using organic SEO on your websites, that would narrow your search engine placement from among 1,500 to just seven, which improves your chances of driving potential customers to your site.
Research
To make organic SEO effective, you should conduct research on what your potential customers are looking for when they go searching. You need to know the common words or phrases used in describing your product(s), and you need to think about whether or not your product/service is transparent enough to have only one search engine result. You also should be sure that when someone types in your particular company name, technology trademark or service mark, they find you. By analyzing your current website traffic, you can determine how people are finding you now and, if necessary, change how they find you in the future.
Results
Internet marketing is one of the best measurable forms of advertising. It can help you know what people searched for to find your website, what pages they clicked on and how they moved around on the website. You can know how long they stayed on each page and where they exited. Based on the referrals from the search engines and the exact time that they contacted you, it can also be determined which search engine and which keywords or key phrases led them to contact you. In addition, when you make changes to your website, traffic analysis can tell you what worked and what did not. Combined with e-mail marketing, traffic analysis can tell you how long it took them to read the e-mail you sent them, what time they clicked on the link and how long they stayed there.
All of these factors should be considered prior to the development of your Internet marketing plan. Ultimately, understanding your website’s history and the way potential customers search for your website can help you determine if PPC is right for your SEO plan or if you should just start with a few keyword changes in your HTML.
When you search online for your company name or your trademarked products, are you at the top of the search engines? On the first page? On the second page?
Are those $0.50 per click visitors to your site looking to purchase or just looking?
Is having the top listing for a particular keyword on Pay Per Click Advertising the best thing you can do for your website?
Internet marketing involves more than just building a website. It requires building a great website using qualified keywords and phrases as part of your website copy. It also means using elements within your website to boost your rankings in search results without using unethical strategies or techniques such as cloaking, hidden keywords or multiple pages with no unique content.
Making changes to your website to alter your search result placement is known as organic search engine optimization (SEO). However, making changes to your website without the proper research is a time-consuming activity and some changes even may be detrimental to your ranking or listing.
Assessment
A comprehensive study of your website's history – what has and has not been done – should dictate the direction of your Internet marketing efforts. If you were lucky, that history includes your website’s submission to Yahoo! back in 1996. That means you have seniority, and you also avoided the $299 fee to have your site listed. Regardless, you need to find out if the current description of your website in Yahoo! accurately portrays what your company does today. In addition, you’ll want to consider professionally submitting your website to the major search engines, and you’ll need to know if there is something that isn’t “search engine friendly” in the actual HTML of your website.
Competition
It’s also important to understand how competitive your business channel is. Are you one of only 13 vendors that supply a really neat device, or are there 1,500 suppliers that could be viewed as competition by a potential customer that has not yet learned the difference? Trying to drive prospects to your website with Pay Per Click (PPC) could be cost-prohibitive for these types of situations – especially when you consider that 80 percent of Internet users skip over PPC advertising unless they recognize the brand and the web address.
Organic SEO, on the other hand, might be very effective. If you and six other companies, out of the 1,500, are using organic SEO on your websites, that would narrow your search engine placement from among 1,500 to just seven, which improves your chances of driving potential customers to your site.
Research
To make organic SEO effective, you should conduct research on what your potential customers are looking for when they go searching. You need to know the common words or phrases used in describing your product(s), and you need to think about whether or not your product/service is transparent enough to have only one search engine result. You also should be sure that when someone types in your particular company name, technology trademark or service mark, they find you. By analyzing your current website traffic, you can determine how people are finding you now and, if necessary, change how they find you in the future.
Results
Internet marketing is one of the best measurable forms of advertising. It can help you know what people searched for to find your website, what pages they clicked on and how they moved around on the website. You can know how long they stayed on each page and where they exited. Based on the referrals from the search engines and the exact time that they contacted you, it can also be determined which search engine and which keywords or key phrases led them to contact you. In addition, when you make changes to your website, traffic analysis can tell you what worked and what did not. Combined with e-mail marketing, traffic analysis can tell you how long it took them to read the e-mail you sent them, what time they clicked on the link and how long they stayed there.
All of these factors should be considered prior to the development of your Internet marketing plan. Ultimately, understanding your website’s history and the way potential customers search for your website can help you determine if PPC is right for your SEO plan or if you should just start with a few keyword changes in your HTML.
Tuesday, June 08, 1999
East Texas Web Guide
East Texas Web Guide
If you are a business owner, here are the facts about this www thingy, 52.5 percent of U.S. households, or about 53 million households had a personal computer as of 1999; 36.7 percent of those, or about 37 million households had online access. That translates into 90 million possible online shoppers out of a total U.S. population 270 million, which means one out of every three Americans is online today, says Evan Cohen at Jupiter Research. (www.jup.com) Online users have a mean income of $61,540 and 40 percent are college educated. This represents home use only, the facts are still not in on how many business users there are, but my estimate would be very close to those numbers. In case you are wondering just who in East Texas has a WebSite, here is a partial list, but you can find a complete listing at www.EastTexasWeb.com.
www.apfl.com upcoming Asia Pacific football league,
www.appleswim.tyler.com Check here for Fitness Schedules, Rates, and the latest Health information.
www.auainc.com Alan Utz and Associates, General Global Contractors
www.austinbank.com Find great links to financial sites, and lots of information about one of East Texas leading banks.
www.bailey-law.com Bailey and Colley, L.L.P, Railroad Law and Personal Injury Law Firm.
www.ballistic.net East Texas' Favorite Internet Service Provider, set this as your home page for a great starting point to the internet.
www.tyler.com/barber Ronald's Barber Shop, specializing in Military Style haircuts.
www.cwoods.com 24 hour sudden service
www.motorcoachtravel.com Chuck's Travel, take a trip to your favorite American destinations via comfortable motor coach.
www.mybankcsb.com Citizen's State Bank, find out banking information for the East Texas Area.
www.dehaveneye.com DeHaven Eye Clinic, East Texas' pioneer in Eye surgery, with lots of good info.
www.dermatologytyler.com The Skin Doctors - Dermatology Associates of Tyler
www.discovery.tyler.com the Discovery Science Place's latest exhibit.
www.dixsonhager.com Dixson-Hager Air Conditioning Service and Sales
www.equipservicesinc.com , need a tractor? This is the place.
www.erphysicians.com Medical Recruiter for the Emergency profession in East Texas
www.etaf.com East Texas Advertising Federation, Television, Radio, Print, and New Media, the gang's all here.
www.easttexasbrick.com Need a patio furniture or gas grill for summer? Also, find out about a fireplace for winter.
www.etfasteners.com Custom fasteners for any need.
www.etmc.org East Texas Medical Center Regional Healthcare System, the place for all your health information in East Texas.
www.etmc.org/neuro Back/Leg/Arm/Neck Pain, Cant sleep? check here.
www.statefair.tyler.com East Texas State Fair, If you want to know what is going on at the fair, plan in advance by visiting their website.
www.healthandlife.com Feliciano Insurance and Investments, financial information that can help you plan for the future.
www.uttyl.edu University of Texas at Tyler
www.etfoodbank.org East Texas Food Bank, visit their website and find out how you can help.
www.fox51.com KFXK Fox 51, want to know what's on Fox?
www.cheapgolfballs.com If you golf, you must go here, CheapGolfBalls.com
www.tylergoodwill.org Goodwill Industries of Texas
www.leewrights.com Shop for your favorite collectibles.
www.heroes-superstars.com Local Baseball organization for kids.
www.tyler.com/healthfulhouse Get that special touch and relax.
www.heritagelandbank.com Moving out to the country? They can help.
www.holleyworks.com The man with the voice!
www.johnmoore.net The man with the voices!
www.karenshealthfoods.com Need to lose weight for summer the Natural way?www.kennedygourmet.com Really yummy stuff, find out where to buy it online.
www.kktx.com Almost 40 years of Classic Rock, 96X
www.knue.com East Texas #1 Country Radio station.
www.jammin931.com Jammin 93.1 The Jammin Oldies Station
www.disabilityaccessories.com Jordan's Mobility Solutions - special utensils for special needs.
www.lambrechtassociates.com Employment consultants
www.mikepile.com Mike Pile Jeep, Mazda, and BMW, shop for used cars online.
www.masimms.com the Cap Ranch Cookout online!
www.angelcandles.com Candles from an angel.
www.mix1073.com The most continuous hit music in East Texas.
www.neurocare.org neurocare Network, back pain specialists.
omfs.Tyler.com The Center for Corrective Surgery
www.blackjackoutback.com Blackjack Outback, go fishing or Hunting in Montana.
www.henrypeters.com Accountants for East Texas
www.raphamortgage.com Bad Credit, Good Credit get a home loan here
www.tyler.com/realestate Emerald Bay Real Estate.
www.rix.com See who's playing at Rick's On The Square.
www.robertslawfirm.com Robert's and Robert's Law firm Civil Litigation Firm
www.hendersontx.com Rusk County Chamber of Commerce WebSite and History on Henderson, Texas
www.simmonsgc.com Simmons General Contractors.
www.swmetal.com Metal Finishing Supplies
www.tylerskateplex.com Tyler's Newest Skating Rink with lots of fun activities.
www.soundsos.com Pro and Home Audio Equipment sales and Installation
www.tyler.com/suitclub The Suit Club - the place for Tommy Bahama
www.tylertexas.com Tyler, Texas Chamber of Commerce
www.tylerareabuilders.com Tyler Area Builders Association
www.tedc.org Tyler Economic Development Council
www.tylertoday.com Tyler Today Magazine Online
www.texastrauma.com East Texas Piney Woods Regional Advisory Council for Texas Department of Health
www.sportstrainingaids.com Baseball and Golf training aids
www.tyler.com Voted the Best Website in East Texas
www.tylerneuro.com Tyler Neurosurgical Associates , check out the latest in Neurosurgery
www.orthopedicspecialists.com Azalea Orthopedic and Sports Medicine Clinic
If you are a business owner, here are the facts about this www thingy, 52.5 percent of U.S. households, or about 53 million households had a personal computer as of 1999; 36.7 percent of those, or about 37 million households had online access. That translates into 90 million possible online shoppers out of a total U.S. population 270 million, which means one out of every three Americans is online today, says Evan Cohen at Jupiter Research. (www.jup.com) Online users have a mean income of $61,540 and 40 percent are college educated. This represents home use only, the facts are still not in on how many business users there are, but my estimate would be very close to those numbers. In case you are wondering just who in East Texas has a WebSite, here is a partial list, but you can find a complete listing at www.EastTexasWeb.com.
www.apfl.com upcoming Asia Pacific football league,
www.appleswim.tyler.com Check here for Fitness Schedules, Rates, and the latest Health information.
www.auainc.com Alan Utz and Associates, General Global Contractors
www.austinbank.com Find great links to financial sites, and lots of information about one of East Texas leading banks.
www.bailey-law.com Bailey and Colley, L.L.P, Railroad Law and Personal Injury Law Firm.
www.ballistic.net East Texas' Favorite Internet Service Provider, set this as your home page for a great starting point to the internet.
www.tyler.com/barber Ronald's Barber Shop, specializing in Military Style haircuts.
www.cwoods.com 24 hour sudden service
www.motorcoachtravel.com Chuck's Travel, take a trip to your favorite American destinations via comfortable motor coach.
www.mybankcsb.com Citizen's State Bank, find out banking information for the East Texas Area.
www.dehaveneye.com DeHaven Eye Clinic, East Texas' pioneer in Eye surgery, with lots of good info.
www.dermatologytyler.com The Skin Doctors - Dermatology Associates of Tyler
www.discovery.tyler.com the Discovery Science Place's latest exhibit.
www.dixsonhager.com Dixson-Hager Air Conditioning Service and Sales
www.equipservicesinc.com , need a tractor? This is the place.
www.erphysicians.com Medical Recruiter for the Emergency profession in East Texas
www.etaf.com East Texas Advertising Federation, Television, Radio, Print, and New Media, the gang's all here.
www.easttexasbrick.com Need a patio furniture or gas grill for summer? Also, find out about a fireplace for winter.
www.etfasteners.com Custom fasteners for any need.
www.etmc.org East Texas Medical Center Regional Healthcare System, the place for all your health information in East Texas.
www.etmc.org/neuro Back/Leg/Arm/Neck Pain, Cant sleep? check here.
www.statefair.tyler.com East Texas State Fair, If you want to know what is going on at the fair, plan in advance by visiting their website.
www.healthandlife.com Feliciano Insurance and Investments, financial information that can help you plan for the future.
www.uttyl.edu University of Texas at Tyler
www.etfoodbank.org East Texas Food Bank, visit their website and find out how you can help.
www.fox51.com KFXK Fox 51, want to know what's on Fox?
www.cheapgolfballs.com If you golf, you must go here, CheapGolfBalls.com
www.tylergoodwill.org Goodwill Industries of Texas
www.leewrights.com Shop for your favorite collectibles.
www.heroes-superstars.com Local Baseball organization for kids.
www.tyler.com/healthfulhouse Get that special touch and relax.
www.heritagelandbank.com Moving out to the country? They can help.
www.holleyworks.com The man with the voice!
www.johnmoore.net The man with the voices!
www.karenshealthfoods.com Need to lose weight for summer the Natural way?www.kennedygourmet.com Really yummy stuff, find out where to buy it online.
www.kktx.com Almost 40 years of Classic Rock, 96X
www.knue.com East Texas #1 Country Radio station.
www.jammin931.com Jammin 93.1 The Jammin Oldies Station
www.disabilityaccessories.com Jordan's Mobility Solutions - special utensils for special needs.
www.lambrechtassociates.com Employment consultants
www.mikepile.com Mike Pile Jeep, Mazda, and BMW, shop for used cars online.
www.masimms.com the Cap Ranch Cookout online!
www.angelcandles.com Candles from an angel.
www.mix1073.com The most continuous hit music in East Texas.
www.neurocare.org neurocare Network, back pain specialists.
omfs.Tyler.com The Center for Corrective Surgery
www.blackjackoutback.com Blackjack Outback, go fishing or Hunting in Montana.
www.henrypeters.com Accountants for East Texas
www.raphamortgage.com Bad Credit, Good Credit get a home loan here
www.tyler.com/realestate Emerald Bay Real Estate.
www.rix.com See who's playing at Rick's On The Square.
www.robertslawfirm.com Robert's and Robert's Law firm Civil Litigation Firm
www.hendersontx.com Rusk County Chamber of Commerce WebSite and History on Henderson, Texas
www.simmonsgc.com Simmons General Contractors.
www.swmetal.com Metal Finishing Supplies
www.tylerskateplex.com Tyler's Newest Skating Rink with lots of fun activities.
www.soundsos.com Pro and Home Audio Equipment sales and Installation
www.tyler.com/suitclub The Suit Club - the place for Tommy Bahama
www.tylertexas.com Tyler, Texas Chamber of Commerce
www.tylerareabuilders.com Tyler Area Builders Association
www.tedc.org Tyler Economic Development Council
www.tylertoday.com Tyler Today Magazine Online
www.texastrauma.com East Texas Piney Woods Regional Advisory Council for Texas Department of Health
www.sportstrainingaids.com Baseball and Golf training aids
www.tyler.com Voted the Best Website in East Texas
www.tylerneuro.com Tyler Neurosurgical Associates , check out the latest in Neurosurgery
www.orthopedicspecialists.com Azalea Orthopedic and Sports Medicine Clinic
Tuesday, December 08, 1998
www.internetinfo.com
www.internetinfo.com
By Steve Plunkett
Welcome to the second year of bringing Tyler to the world wide web, or is it bringing the web to Tyler? Well...... I guess it's already here, so off we go to cyberspace. First we showed you how to get a whole lot done before 8 a.m. using the Internet, well since then, my alarm now goes off at 5a.m., I still have my apple computer, but now also my wife's PC. (I have to turn the PC on by pushing the power button, it doesn't just wake up and scream at me like the Macintosh does.) I almost get as much done, but I now have more e-mail to answer, from the http://web.archive.org/web/20010520063428/http://www.ktyl.com/, and http://web.archive.org/web/20010520063428/http://www.kktx.com/, (96x) websites. Listen to both on Monday mornings, or just check out their websites.
Just in case you were confused by the first article, we then told you about the world wide what.. er web, in simple terms from the beginning. We have gotten many e-mails, and it seems there are actually more people getting on then Internet today as there was a year ago. We have had articles on "Cyber-Courting", (dating on the Internet), and how to do all your travel planning in only hours using the world wide web. These articles are posted on the http://web.archive.org/web/20010520063428/http://tylertoday.com/winter98/index.html web site, 24 hours a day, 7 days a week, 52 weeks a year. As will this one and the ones to follow. We could write the same article over and over and it would still be new to many people. So if your not on the Internet yet, be sure to drop by a local bookstore and pick up a copy of "Internet for Dummies". I have had at least 4 copies, unfortunately all loaned out to Ballistic customers never to return again. For those of with Internet access be sure to check out, http://web.archive.org/web/20010520063428/http://www.yahoo.com/, and click on the help button for a "newbie" tutoring page.
Now, for the URLs U Can Use...... oops, URL (Uniform Resource Locator) like for example http://web.archive.org/web/20010520063428/http://www.tyler.com/. A URL is an address for a webpage that is the only one of it's kind in the world, usually a name with a ".com" at the end.
I guess I am grown up now, and I figured this out by what December means to me. When you are young December means Christmas, and TOYS!!!!!!!!!! Now that I am married and a grown up, (yeah , right!!), December means I can wear my warm clothes and FOOD at Christmas. Whether you are shopping for Holiday gifts, buying for your self, or just looking for recipes, the Internet is where it's at! My favorite subject, FOOD, let's try http://web.archive.org/web/20010520063428/http://www.food.com/, nope, no website, hmm. Well this is the south, go to; http://web.archive.org/web/20010520063428/http://www.southernliving.com/food , and since your in that same kind of mood check out http://web.archive.org/web/20010520063428/http://www.marthastewart.com/. Men's clothes, try http://web.archive.org/web/20010520063428/http://www.tyler.com/suitclub, or http://web.archive.org/web/20010520063428/http://www.masimms.com/ for men's and women's clothes locally, plus the M.A. Simms web site has, you guessed it .. FOOD!!.
For those of your under 21, please skip to the next paragraph. Recently a friend in Austin, sent us a thank you gift of chocolate, it was from the web site, http://web.archive.org/web/20010520063428/http://www.virtualvineyard.com/, has great food and wine, also don't forget http://web.archive.org/web/20010520063428/http://www.wineweb.com/, also if your are looking to buy some Texas wines, check out the search engine http://web.archive.org/web/20010520063428/http://www.excite.com/ and look for "central Texas wineries". Llano Estacado Winery is kind of buried in there but I found a way to order some of their Marinara sauce, YUM!!.
Tip on ordering things on line, look for 800 number, fax # , e-mail, and also make sure the website incorporates "SSL", (secure sockets layer), if it doesn't have these things be careful on ordering, unless it is a recognized brand, and be sure to call the 800 number to see how they answer the phone. Just in case you are wondering, ordering from a website that has those criteria is safer than ordering over the phone. Well if you are on my Christmas list, guess what you got wine for Christmas and will be getting in time to enjoy during the holidays.
January, first thing, New Year's Eve, where to party.. hmm. Let's see place to stay in Dallas , http://web.archive.org/web/20010520063428/http://www.doubletree.com/, DoubleTree Hotels, place to eat, hmm. Found a great one, you can get it all at http://web.archive.org/web/20010520063428/http://www.dallas.com/. UT Oh, wife says it's Austin, this year, so check out http://web.archive.org/web/20010520063428/http://austin.yahoo.com/. For supplementary information be sure to look at, http://web.archive.org/web/20010520063428/http://www.austin360.com/, whatever you plan for the big day, you can make your plans now. For you sports fans January means SUPERBOWL!!!! yep, go to http://web.archive.org/web/20010520063428/http://www.superbowl.com/, you can find out all the info, buy tickets, TV schedules, who the half-time act is, etc.
February means two things, Valentines Day and Mardi Gras. buying sweets for the sweetheart? Be sure to check out http://web.archive.org/web/20010520063428/http://www.valentines.com/ , while writing this article, I went there, and I know I wont be in trouble Valentines Day, already have flowers and candy on the way, it was secure, so I figured why not do it now? So If you see my wife don't tell her you read this. Then I will probably have to get her some jewelry like can be found at, http://web.archive.org/web/20010520063428/http://www.adiamondisforever.com/ , so please shhh. The Mardi Gras party never ends, go to, http://web.archive.org/web/20010520063428/http://www.neworleans.com/, or http://web.archive.org/web/20010520063428/http://www.mardigras.com/. For any other trips be sure to check out the TylerToday website, past issues for the travel article. Everyone in New Orleans has a website, you just have to find it.
By Steve Plunkett
Welcome to the second year of bringing Tyler to the world wide web, or is it bringing the web to Tyler? Well...... I guess it's already here, so off we go to cyberspace. First we showed you how to get a whole lot done before 8 a.m. using the Internet, well since then, my alarm now goes off at 5a.m., I still have my apple computer, but now also my wife's PC. (I have to turn the PC on by pushing the power button, it doesn't just wake up and scream at me like the Macintosh does.) I almost get as much done, but I now have more e-mail to answer, from the http://web.archive.org/web/20010520063428/http://www.ktyl.com/, and http://web.archive.org/web/20010520063428/http://www.kktx.com/, (96x) websites. Listen to both on Monday mornings, or just check out their websites.
Just in case you were confused by the first article, we then told you about the world wide what.. er web, in simple terms from the beginning. We have gotten many e-mails, and it seems there are actually more people getting on then Internet today as there was a year ago. We have had articles on "Cyber-Courting", (dating on the Internet), and how to do all your travel planning in only hours using the world wide web. These articles are posted on the http://web.archive.org/web/20010520063428/http://tylertoday.com/winter98/index.html web site, 24 hours a day, 7 days a week, 52 weeks a year. As will this one and the ones to follow. We could write the same article over and over and it would still be new to many people. So if your not on the Internet yet, be sure to drop by a local bookstore and pick up a copy of "Internet for Dummies". I have had at least 4 copies, unfortunately all loaned out to Ballistic customers never to return again. For those of with Internet access be sure to check out, http://web.archive.org/web/20010520063428/http://www.yahoo.com/, and click on the help button for a "newbie" tutoring page.
Now, for the URLs U Can Use...... oops, URL (Uniform Resource Locator) like for example http://web.archive.org/web/20010520063428/http://www.tyler.com/. A URL is an address for a webpage that is the only one of it's kind in the world, usually a name with a ".com" at the end.
I guess I am grown up now, and I figured this out by what December means to me. When you are young December means Christmas, and TOYS!!!!!!!!!! Now that I am married and a grown up, (yeah , right!!), December means I can wear my warm clothes and FOOD at Christmas. Whether you are shopping for Holiday gifts, buying for your self, or just looking for recipes, the Internet is where it's at! My favorite subject, FOOD, let's try http://web.archive.org/web/20010520063428/http://www.food.com/, nope, no website, hmm. Well this is the south, go to; http://web.archive.org/web/20010520063428/http://www.southernliving.com/food , and since your in that same kind of mood check out http://web.archive.org/web/20010520063428/http://www.marthastewart.com/. Men's clothes, try http://web.archive.org/web/20010520063428/http://www.tyler.com/suitclub, or http://web.archive.org/web/20010520063428/http://www.masimms.com/ for men's and women's clothes locally, plus the M.A. Simms web site has, you guessed it .. FOOD!!.
For those of your under 21, please skip to the next paragraph. Recently a friend in Austin, sent us a thank you gift of chocolate, it was from the web site, http://web.archive.org/web/20010520063428/http://www.virtualvineyard.com/, has great food and wine, also don't forget http://web.archive.org/web/20010520063428/http://www.wineweb.com/, also if your are looking to buy some Texas wines, check out the search engine http://web.archive.org/web/20010520063428/http://www.excite.com/ and look for "central Texas wineries". Llano Estacado Winery is kind of buried in there but I found a way to order some of their Marinara sauce, YUM!!.
Tip on ordering things on line, look for 800 number, fax # , e-mail, and also make sure the website incorporates "SSL", (secure sockets layer), if it doesn't have these things be careful on ordering, unless it is a recognized brand, and be sure to call the 800 number to see how they answer the phone. Just in case you are wondering, ordering from a website that has those criteria is safer than ordering over the phone. Well if you are on my Christmas list, guess what you got wine for Christmas and will be getting in time to enjoy during the holidays.
January, first thing, New Year's Eve, where to party.. hmm. Let's see place to stay in Dallas , http://web.archive.org/web/20010520063428/http://www.doubletree.com/, DoubleTree Hotels, place to eat, hmm. Found a great one, you can get it all at http://web.archive.org/web/20010520063428/http://www.dallas.com/. UT Oh, wife says it's Austin, this year, so check out http://web.archive.org/web/20010520063428/http://austin.yahoo.com/. For supplementary information be sure to look at, http://web.archive.org/web/20010520063428/http://www.austin360.com/, whatever you plan for the big day, you can make your plans now. For you sports fans January means SUPERBOWL!!!! yep, go to http://web.archive.org/web/20010520063428/http://www.superbowl.com/, you can find out all the info, buy tickets, TV schedules, who the half-time act is, etc.
February means two things, Valentines Day and Mardi Gras. buying sweets for the sweetheart? Be sure to check out http://web.archive.org/web/20010520063428/http://www.valentines.com/ , while writing this article, I went there, and I know I wont be in trouble Valentines Day, already have flowers and candy on the way, it was secure, so I figured why not do it now? So If you see my wife don't tell her you read this. Then I will probably have to get her some jewelry like can be found at, http://web.archive.org/web/20010520063428/http://www.adiamondisforever.com/ , so please shhh. The Mardi Gras party never ends, go to, http://web.archive.org/web/20010520063428/http://www.neworleans.com/, or http://web.archive.org/web/20010520063428/http://www.mardigras.com/. For any other trips be sure to check out the TylerToday website, past issues for the travel article. Everyone in New Orleans has a website, you just have to find it.
Monday, June 08, 1998
Summer Surfing Expedition
Summer Surfing Expedition...By Steve Plunkett
It seems almost everyone I know is taking a vacation, or planning one. One of my co-workers is the cheap airfare Queen, she can find airfares for next to nothing and all she uses is the Internet. If you don’t know by now, the EASIEST way to find things on the Internet is to put “www.” before something and “com” after it. So check out http://web.archive.org/web/20010524032330/http://www.bestfares.com/. Believe it or not, she also told us about the most obvious, http://web.archive.org/web/20010524032330/http://www.reservations.com/. Some other great airline travel sites are, http://web.archive.org/web/20010524032330/http://www.aa.com/ (American Airlines), http://web.archive.org/web/20010524032330/http://www.iflyswa.com/, (Southwest Airlines), http://web.archive.org/web/20010524032330/http://www.funjet.com/, a general bargain trip site. These are just the sites, which someone could rattle off the top of their head. Now it is summer and there is real surfing, so if you want the scoop on the Hawaii surfing scene, check out, http://web.archive.org/web/20010524032330/http://www.h3o.com/. Now if you’re not planning on leaving the house, be sure to check out http://web.archive.org/web/20010524032330/http://www.easttexasbrick.com/, for some killer bar-b-que grills, and patio furniture. Better yet, if you shall be golfing this summer, (who isn’t), take a look at http://web.archive.org/web/20010524032330/http://www.cheapgolfballs.com/.
I know you are saying, “Yeah right, Steve, how am I supposed to find all these things?” Well, let me show you, need a walk in the park? Try http://web.archive.org/web/20010524032330/http://www.centralpark.org/, if putting “.com” or “.net” in front of the domain name doesn’t work, try “.org”. Give up? Pick a search engine, as you know search engines are like the card catalog at the library, just places for web sites to be cataloged.
The most popular search engine is Yahoo, and they have many links for travel of all kinds, look at, http://web.archive.org/web/20010524032330/http://www.yahoo.com/Recreation/Travel/. An important top, capitalization after the domain name (the .com part) is important to remember to capitalize the “R” and “T”. Excite is the second most popular search engine and can be found at http://web.archive.org/web/20010524032330/http://www.excite.com/. Several friends and myself play an online game at http://web.archive.org/web/20010524032330/http://www.moongate.net/. Sometimes people from all over the globe will meet in one location, after talking to each other online. This year the “Moongate Gathering” is in New Orleans. Having only been to New Orleans once, and that was only for about 8 hours, I decided to do my homework.
Time to get a pen if you are reading this in a waiting room, or go to Brookshire’s and pick up a copy of your own. Shall we take a quick trip in cyberspace, step by step?
Step One. Figure our where you want to go. (We are using New Orleans).Step Two. Once you are at the Excite home page, click on “travel”.Step Three. Click on “Destinations”.Step Four. Pick continent.Step Five. Luckily on the next page they had spotlighted New Orleans, but you can pick the state or country at this point. Then select the city.Step Six. Look or print, everything you need to know is on this page or linked off of it.Step Seven. At this point I found hotels, restaurants, and other places to go. This is where all the good stuff is. Luckily the hotel we are staying in had a Red Star next to the name. “The Inn on Bourbon”, now I haven’t been there yet, but this is a vacation not a drinking expedition. This particular hotel sits right on Bourbon Street and is the favorite for people during Mardi Gras. The hotel has a balcony famous for throwing beads off of during the parades. A good friend of mine, however is partial to the Hotel Monteleone on Royal Street near Bourbon Street. She says staying at the Hotel Monteleone is the best way to experience the French Quarter.
Speaking of expeditions, a friend of mine called Ballistic and needed help on a Microsoft web site, http://web.archive.org/web/20010524032330/http://www.expedia.com/. I walked her through the registration and registered for myself while I was there. I couldn’t find any info about “The Inn on Bourbon” at this site so I decided to change search engines. The main reason why you want to look in more than just one search engine is because some web sites don’t submit to all the search engines. It would be really hard to submit to ALL 753 search engines. I gave up after 4 days of trying. There are search engines that search other search engines, they are called “meta” search engines. The best one is http://web.archive.org/web/20010524032330/http://www.metacrawler.com/, it searches the most popular search engines for the top results. If you are trying to search quickly, this is a tool you will use everyday. Metacrawler allows you to select “any”, for example on the words “New Orleans”, it will find web pages, with the word “New or “Orleans”. If you select “all” it will find only those web pages that contain both “new” and “Orleans”. The best part is searching using a phrase, when you click on this choice it shows those pages, that contain only the words “New Orleans” in sequence. This will save you time and headaches, the reason you are taking a vacation after all.
It seems almost everyone I know is taking a vacation, or planning one. One of my co-workers is the cheap airfare Queen, she can find airfares for next to nothing and all she uses is the Internet. If you don’t know by now, the EASIEST way to find things on the Internet is to put “www.” before something and “com” after it. So check out http://web.archive.org/web/20010524032330/http://www.bestfares.com/. Believe it or not, she also told us about the most obvious, http://web.archive.org/web/20010524032330/http://www.reservations.com/. Some other great airline travel sites are, http://web.archive.org/web/20010524032330/http://www.aa.com/ (American Airlines), http://web.archive.org/web/20010524032330/http://www.iflyswa.com/, (Southwest Airlines), http://web.archive.org/web/20010524032330/http://www.funjet.com/, a general bargain trip site. These are just the sites, which someone could rattle off the top of their head. Now it is summer and there is real surfing, so if you want the scoop on the Hawaii surfing scene, check out, http://web.archive.org/web/20010524032330/http://www.h3o.com/. Now if you’re not planning on leaving the house, be sure to check out http://web.archive.org/web/20010524032330/http://www.easttexasbrick.com/, for some killer bar-b-que grills, and patio furniture. Better yet, if you shall be golfing this summer, (who isn’t), take a look at http://web.archive.org/web/20010524032330/http://www.cheapgolfballs.com/.
I know you are saying, “Yeah right, Steve, how am I supposed to find all these things?” Well, let me show you, need a walk in the park? Try http://web.archive.org/web/20010524032330/http://www.centralpark.org/, if putting “.com” or “.net” in front of the domain name doesn’t work, try “.org”. Give up? Pick a search engine, as you know search engines are like the card catalog at the library, just places for web sites to be cataloged.
The most popular search engine is Yahoo, and they have many links for travel of all kinds, look at, http://web.archive.org/web/20010524032330/http://www.yahoo.com/Recreation/Travel/. An important top, capitalization after the domain name (the .com part) is important to remember to capitalize the “R” and “T”. Excite is the second most popular search engine and can be found at http://web.archive.org/web/20010524032330/http://www.excite.com/. Several friends and myself play an online game at http://web.archive.org/web/20010524032330/http://www.moongate.net/. Sometimes people from all over the globe will meet in one location, after talking to each other online. This year the “Moongate Gathering” is in New Orleans. Having only been to New Orleans once, and that was only for about 8 hours, I decided to do my homework.
Time to get a pen if you are reading this in a waiting room, or go to Brookshire’s and pick up a copy of your own. Shall we take a quick trip in cyberspace, step by step?
Step One. Figure our where you want to go. (We are using New Orleans).Step Two. Once you are at the Excite home page, click on “travel”.Step Three. Click on “Destinations”.Step Four. Pick continent.Step Five. Luckily on the next page they had spotlighted New Orleans, but you can pick the state or country at this point. Then select the city.Step Six. Look or print, everything you need to know is on this page or linked off of it.Step Seven. At this point I found hotels, restaurants, and other places to go. This is where all the good stuff is. Luckily the hotel we are staying in had a Red Star next to the name. “The Inn on Bourbon”, now I haven’t been there yet, but this is a vacation not a drinking expedition. This particular hotel sits right on Bourbon Street and is the favorite for people during Mardi Gras. The hotel has a balcony famous for throwing beads off of during the parades. A good friend of mine, however is partial to the Hotel Monteleone on Royal Street near Bourbon Street. She says staying at the Hotel Monteleone is the best way to experience the French Quarter.
Speaking of expeditions, a friend of mine called Ballistic and needed help on a Microsoft web site, http://web.archive.org/web/20010524032330/http://www.expedia.com/. I walked her through the registration and registered for myself while I was there. I couldn’t find any info about “The Inn on Bourbon” at this site so I decided to change search engines. The main reason why you want to look in more than just one search engine is because some web sites don’t submit to all the search engines. It would be really hard to submit to ALL 753 search engines. I gave up after 4 days of trying. There are search engines that search other search engines, they are called “meta” search engines. The best one is http://web.archive.org/web/20010524032330/http://www.metacrawler.com/, it searches the most popular search engines for the top results. If you are trying to search quickly, this is a tool you will use everyday. Metacrawler allows you to select “any”, for example on the words “New Orleans”, it will find web pages, with the word “New or “Orleans”. If you select “all” it will find only those web pages that contain both “new” and “Orleans”. The best part is searching using a phrase, when you click on this choice it shows those pages, that contain only the words “New Orleans” in sequence. This will save you time and headaches, the reason you are taking a vacation after all.
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