Join hundreds of business professionals and entrepreneurs from May 17-19th as we learn, network, and share experiences from across the different online marketing segments. The three day conference will consist of keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising, and web analytics.
Friday, December 18, 2009
Search Exchange
Join hundreds of business professionals and entrepreneurs from May 17-19th as we learn, network, and share experiences from across the different online marketing segments. The three day conference will consist of keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising, and web analytics.
Wednesday, August 26, 2009
Real-Time Advanced Analytics
HitsLink Platinum: Real-Time Advanced Analytics
Upgrade to real-time advanced analytics with HitsLink Platinum. Get your analytics reports and alerts in real time so you can act quickly on the data. What are the costs of waiting 24 hours or more to see how marketing campaigns are performing? Get real-time reports and alerts so you can identify and correct any email, website or marketing message problems. You'll also be able to optimize on the fly, and maximize your marketing and advertising budget. Now is the best time to upgrade to HitsLink Platinum Web Analytics with real-time data to quickly and easily measure and optimize all of your marketing campaigns and control your costs. HitsLink Platinum features:
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Thursday, August 20, 2009
Wednesday, April 15, 2009
Information Architecture at IMSB - Build it & They will Come | Social Desire
Steve spoke about Information Architecture and how it affected Search. The three categories that he went into detail about was…
Collected Data Structure
Search Evolved: File Management – DAO ( Digital Asset Optimization )
Conversions and Forms
Collected Data Structure
Domain authority
Directories, flash and filenames (see Digital Asset Optimization)
Activity within record, references, file changes, relocations.
Bounce rate (www/email/groups)
Segmentation
Search Evolved: File Management & Digital Asset Optimization
Steve when into great detail talking about the fact that Search has changed. No longer is it just about optimizing a website, but also other digital assets such as….
PDFs
Spreadsheets
Feeds - RSS Segmentation
Social profiles
employee cost
personality research
Video/flash
Podcasts
Whitepapers
Games/widgets
Images
Analytical challenges
** Steve pointed out that EVERYTHING you do points back to domain name. Name all of your files, images, PDF’s with keywords and domain name.
Conversions and Forms
Conversion paths - users answer questions in a form and then they land on a page that delivers tailored content to their specific answers.
Conversion reporting
Email database
Things to Remember
Help search engines find your site by building your website in a search friendly data structure
Leverage content by optimizing digital assets
All search results are not created equal. Always keep the end in mind (conversions) to provide value for SER
Information Architecture at IMSB - Build it & They will Come | Social Desire
Monday, April 13, 2009
The Problem with Google’s IP Based Search Results
SEO BLOG » Blog Archive The (My) Problem with Google’s IP Based Search Results