PubCon South Speakers

"M/C/C's Director, Search, Steve Plunkett, is responsible for Internet marketing with a focus on search engine optimization (SEO), Social Media, Digital Asset Optimization, Online Reputation Management and Internet user behavior.

Prior to joining M/C/C, Plunkett served as the director of sales and marketing for a leading Dallas Web site and advertising firm, where he consulted with clients on SEO and Internet advertising, ensuring that his clients' Internet and advertising strategies were in line with current business practices and branding. Plunkett has more than a decade of experience with online marketing and SEO, including his duties as Web sales manager for an ISP and Web development firm beginning in March 1995."

Conference Speaker Biographies Steve Plunkett

Search Exchange

We are proud to announce that Charlotte, NC will be the host of the 2010 Search Exchange Conference and Expo. Search Exchange is a 3 day internet marketing conference that will feature the top professionals in the industry.

Join hundreds of business professionals and entrepreneurs from May 17-19th as we learn, network, and share experiences from across the different online marketing segments. The three day conference will consist of keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising, and web analytics.

Yes, I'm speaking

So are @leeodden David @szetela and many other very smart business web savvy people, check it out.

Real-Time Advanced Analytics

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SXSW Panels - How to Use Google as a Database

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Information Architecture at IMSB - Build it & They will Come | Social Desire

First up was Steve Plunkett:

Steve spoke about Information Architecture and how it affected Search. The three categories that he went into detail about was…

Collected Data Structure
Search Evolved: File Management – DAO ( Digital Asset Optimization )
Conversions and Forms
Collected Data Structure

Domain authority
Directories, flash and filenames (see Digital Asset Optimization)
Activity within record, references, file changes, relocations.
Bounce rate (www/email/groups)
Segmentation
Search Evolved: File Management & Digital Asset Optimization

Steve when into great detail talking about the fact that Search has changed. No longer is it just about optimizing a website, but also other digital assets such as….

PDFs
Spreadsheets
Feeds - RSS Segmentation
Social profiles
employee cost
personality research


Video/flash
Podcasts
Whitepapers
Games/widgets
Images
Analytical challenges
** Steve pointed out that EVERYTHING you do points back to domain name. Name all of your files, images, PDF’s with keywords and domain name.

Conversions and Forms

Conversion paths - users answer questions in a form and then they land on a page that delivers tailored content to their specific answers.
Conversion reporting
Email database
Things to Remember

Help search engines find your site by building your website in a search friendly data structure
Leverage content by optimizing digital assets
All search results are not created equal. Always keep the end in mind (conversions) to provide value for SER

Information Architecture at IMSB - Build it & They will Come | Social Desire