Tuesday, August 31, 2010

Search Engine Heat Maps

Search Engine Heat Maps


"Our screenshots have a resolution of 1024x768 pixels and the whole resolution (SERP that the user notices on its screen) had on principle a perception of 100 percent. Some regions of each SERP that we analyzed go from strength to strength while others don't.

For example, Google owns the most effective sponsored link area when compared to all others. The regions of interest are all equal, but of course based on different parts of a website,
which made it much harder to answer all those questions
mentioned earlier in the post.

Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs - Search Engine Watch (SEW)

This is what the direct comparison looks like. All areas (Logo, Search results, Searchbox and Button, and Adbox) we will analyze separately, too. We saw some points within our analysis that are strong or weak within a search engine, which is quite interesting."

Monday, August 30, 2010

Steve Shorts: ReTweets and Cranking on Gmail?

"Why I Don’t Thank for Retweet
by Steve Plunkett.

When people say “Thanks for the RT,”, I always shoot back, “Thanks for the good info”.. I read it, I may have even blogged it. It was good info, so I passed it along, you don’t need to thank me for sharing and trusting your credibility. Believing in you enough to click on a link? That you earned anyways via engagement and professionalism. But you are welcome, again, thanks for the info. When you retweet me, you are saying “Thanks for the info”."

Wednesday, August 11, 2010

SXSW 2011 PanelPicker - SEO - Optimize EVERYTHING!

"Steve Plunkett, M/C/C
Description 'Digital Asset Optimization' - Search affects every part of every job for every client, are you offering all the SEO services or leaving money on the table? - Steve Plunkett, M/C/C Inc. Pr, podcasts, images, blogs, social Media, Video, PDFs, what digital assets are you forgetting to utilize that could bring your client business.

Questions Answered :
What is a list of EVERYTHING I can optimize for search?

What are ways to grow my client's business and increase their presence in search?

I'm working with an ad agency, what else can i do for them?

i'm sub contractor for Pr Firm, how can i make more money with them?

I am in-house SEO for Fortune 500, what am i missing?"

Wednesday, June 30, 2010

User Behavior and Digital Asset Optimization

"Internet user behavior is always changing, but recent surveys by Nielsen and Pew show a significant shift underway. The average amount of time an individual spent online dropped from 57 hours in April to 54 hours in May, marking the second consecutive month-to-month decline. The number of Web pages a user visited also dropped, however the number of sessions per person held steady and the number of domains visited per person increased. As for how users are spending their time online, video viewing continues to rise, as does time spent on social networks or blogs. Almost one quarter of the time an average user is online is spent on social sites. Bruce, Susan and Virginia hypothesize what’s at the root of the behavioral changes and what that means for businesses online."

SEM Synergy - User Behavior & Digital Asset Optimization

Tuesday, June 15, 2010

PubCon Vegas 2010


"PubCon, the premier search and social media conference and expo will hold its multi-track Las Vegas event on November 8 - 11, 2010 at the Las Vegas Convention Center in sunny Las Vegas, Nevada.

PubCon Las Vegas 2010, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers." - Like Me! =)

WebmasterWorld PubCon Conference Vegas 2010