Is SEO Integrated Into Your Localization Process?

"For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who still could not answer that question. I recently had the localization manger tell me, “Well of course I understand SEO and we go to great lengths to ensure all the keywords are translated and put into the meta keywords tag!” He was shocked when I told him the engines have ignored that tag for years, and that his efforts were wasted."

Is SEO Integrated Into Your Localization Process?

Search Engine Heat Maps

"Our screenshots have a resolution of 1024x768 pixels and the whole resolution (SERP that the user notices on its screen) had on principle a perception of 100 percent. Some regions of each SERP that we analyzed go from strength to strength while others don't.

For example, Google owns the most effective sponsored link area when compared to all others. The regions of interest are all equal, but of course based on different parts of a website,

which made it much harder to answer all those questions

mentioned earlier in the post.

Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs - Search Engine Watch (SEW)

This is what the direct comparison looks like. All areas (Logo, Search results, Searchbox and Button, and Adbox) we will analyze separately, too. We saw some points within our analysis that are strong or weak within a search engine, which is quite interesting."

Steve Shorts: ReTweets and Cranking on Gmail?

"Why I Don’t Thank for Retweet
by Steve Plunkett.

When people say “Thanks for the RT,”, I always shoot back, “Thanks for the good info”.. I read it, I may have even blogged it. It was good info, so I passed it along, you don’t need to thank me for sharing and trusting your credibility. Believing in you enough to click on a link? That you earned anyways via engagement and professionalism. But you are welcome, again, thanks for the info. When you retweet me, you are saying “Thanks for the info”."

Steve Shorts: ReTweets and Cranking on Gmail? | Liz Strauss at Successful Blog

SXSW 2011 PanelPicker - SEO - Optimize EVERYTHING!

"Steve Plunkett, M/C/C
Description 'Digital Asset Optimization' - Search affects every part of every job for every client, are you offering all the SEO services or leaving money on the table? - Steve Plunkett, M/C/C Inc. Pr, podcasts, images, blogs, social Media, Video, PDFs, what digital assets are you forgetting to utilize that could bring your client business.

Questions Answered :
What is a list of EVERYTHING I can optimize for search?

What are ways to grow my client's business and increase their presence in search?

I'm working with an ad agency, what else can i do for them?

i'm sub contractor for Pr Firm, how can i make more money with them?

I am in-house SEO for Fortune 500, what am i missing?"

SXSW 2011 PanelPicker - SEO - Optimize EVERYTHING!

User Behavior and Digital Asset Optimization

"Internet user behavior is always changing, but recent surveys by Nielsen and Pew show a significant shift underway. The average amount of time an individual spent online dropped from 57 hours in April to 54 hours in May, marking the second consecutive month-to-month decline. The number of Web pages a user visited also dropped, however the number of sessions per person held steady and the number of domains visited per person increased. As for how users are spending their time online, video viewing continues to rise, as does time spent on social networks or blogs. Almost one quarter of the time an average user is online is spent on social sites. Bruce, Susan and Virginia hypothesize what’s at the root of the behavioral changes and what that means for businesses online."

SEM Synergy - User Behavior & Digital Asset Optimization