Google's New Mobile Testing Tool

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.

The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

Related articles

• 10 WordPress Plugins To Easily Create Mobile-Responsive Websites (hongkiat.com)
• Nanopress - Responsive Personal Blog (bootstrapcarnival.com)
• What is responsive design? (postadaychallenge2011.com)
• How to Optimize Your Small Business Website for Mobile (tech.co)
• Best Tips To Develop And Test WordPress Websites for Responsive Design (getresponse.com)
• Does Your Blog Deliver a Positive User Experience? (businessesgrow.com)
• Why is Mobile Responsive Design Such a Big Deal? (getlevelten.com)
• Leveraging the power of video in web design (smashinghub.com)
• YouTube Redesigns Mobile Homepage With Big Images, Recommendations (tubefilter.com)
• A new mobile design for your Home (youtube.googleblog.com)

Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console. 

 This is a MUST for SEO on any website.

Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.

A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 

Related articles

• The dangers of 'Googlizing' your site (searchenginewatch.com)
• Google AMP Aftermath: Replacement Image Results (dzone.com)
• 7 Crucial Pieces of Information You Need BEFORE You Start an SEO Campaign (frontiermktg.com)
• It's time to think mobile first (jaxenter.com)
• Ranking reports are synonymous with SEO, but how useful are they in 2016? (browsermedia.co.uk)
• 5 Must-Have Ingredients for Any Online Marketing Strategy In 2016 (dailyblogtips.com)
• How To Google Verify Your WordPress.com Site (flameater.wordpress.com)
• Ready to launch your WordPress site? Read this first (elementarydigital.co.uk)
• Google my business. Do you know how to test your website is working correctly? (creativeagencysecrets.com)

#GoodKarma #Brands

Brands and Customers... it is all about the relationship, just like in business.

Hey @steveplunkett, we love your sweetness. This gif is for you. #BonLovesOreo pic.twitter.com/sFOYFp6Qn2

— Cinnabon (@Cinnabon) April 28, 2016

Related articles

• The Miseducation of A Brand (passionsquared.net)
• There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic] (hubspot.com)
• Choose Your Brand: If Not Now, When Will You? [VIDEO] (paraduxmedia.com)
• Branding 101 For Authors: What you Need to Know (badredheadmedia.com)
• What Is Strategic Brand Narrative? (edaccessible.com)
• Brand's identity crisis (andrejdrapal.com)
• Successful Brand Iconography (proformablog.com)
• Author Brands: Which Type of Influencer Are You? (carlywatters.com)
• If Famous Logos Honestly Reflected The Brands They Represented (theultralinx.com)
• Have Your Tired Marketing Efforts Caused Brand Blindness? (kaleidico.com)

Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

• Attract potential buyers while they are searching for items to buy on Google.
• Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Rich Snippets/JSON-LD Schema for Products - https://developers.google.com/structured-data/rich-snippets/products#about_product_offers

Related articles

• Google: We Don't Want To Clutter The Search Results With Too Many Rich Snippets (seroundtable.com)
• Google Is Changing Where Ads Appear In Google Search (techsupportalert.com)
• How to Get 30% More Clicks with Rich Snippets (getresponse.com)
• How voice search is going to change the nature of SEO (business.yell.com)
• How to Control Rich Snippets on Social Media (convinceandconvert.com)
• Google's Accelerated Mobile Pages are Live in Search Results Now (xda-developers.com)

Trigger a Google Now Card via Email

Google Now relies on structured data compatible with schema.org in emails to work. This lets Google understand the fields in your email and construct a Google Now card with the relevant information for the recipient. Only some card types are supported by Google Now.

Schemas in Gmail support both JSON-LD and Microdata and you can use either of them to markup an email. There are two ways of adding semantic markup to your email - you can author the markup yourself or use the Markup Helper to get you started by adding markup to an existing email.

Tutorial: https://developers.google.com/schemas/tutorials/google-now-cards#create_an_email

Related articles

• Google Officially Adds JSON-LD Support For Reviews & Products Structured Data Markup (seroundtable.com)
• Google Launches "Gmailify" - A Way To Use Gmail's Best Features With Non-Gmail Accounts (techcrunch.com)
• How to Get 30% More Clicks with Rich Snippets (getresponse.com)
• How to Use Open Graph Tags for More Traffic (getresponse.com)
• Google Gmailify, A New Service That Provides Gmail Features to Non-Gmail Email Accounts (laughingsquid.com)
• Gmailify Gives Your Yahoo or Outlook Email Accounts Access to Gmail's Features (lifehacker.com)
• 'Gmailify' your inbox: Google offers services to users without Gmail address (ctvnews.ca)
• You Can Now Make All All Your Email Accounts Look Like Gmail (time.com)
• Gmailify adds Gmail's spam filtering, inbox organization, Google Now cards to third-party email accounts (9to5google.com)
• Google Unveils "Gmailify" Offering Gmail To Non-Gmail Accounts (Video) (canadajournal.net)