Tuesday, January 31, 2017

ORM - Online Reputation Management - #SEMPOChat - 1.31.2017

Good Afternoon All,

Please find the link to the SEMPOChat Hangout below for Tuesday, January 31st

TODAY 2PM EST


This calendar invite is a placeholder for the SEMPO Hangout you’re speaking on:
Topic: ORM (Online Reputation Management)

Moderator (Education Committee):
Steve Plunkett

Expert Speakers:
Andy Beal, CEO of Reputation Refinery
Elmer Boutin, Director, Organic Search (SEO) at GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)
Simon Hesltine, Global SEO Business Lead, Hewlett Packard Enterprise

Please find the Hangout Link below:

I buffered 30-minutes to the beginning to get everyone situated and work out tech kinks. Please remember to use a headset (iPhone earbuds work great) and make sure you have quality internet connection (direct if possible). If you have time, set up your “lower third” in advance (see below).

Please use the link in the location field above to sign into the Hangout.

Here is my contact information if you need to reach me:

Marketing
SEMPO sends a minimum of 3 dedicated emails for Hangouts, plus invitations on Google +. SEMPO will also be pushing this out on all social platforms, so retweet, like and share where you can!
Help us market the event! Direct your networks to:

·     Event page on SEMPO (bio’s and more details here): http://www.sempo.org/event/dec-2016-local-search
·     Watch Live on YouTube Live: https://www.youtube.com/watch?v=ID4M7mZwvQc








Thursday, December 22, 2016

The Future of SEO - 2017 - Part II - Drone Delivery, Emoji #hashtags and Voice Search

Drone Delivery, Emoji, #Hashtags and Voice Search. 

What do all of the above have to do with SEO?

Did you count four objects or two in the question above? 

Drone Delivery - this isnt the article on drone delivery, Google wants to do it for $6.. i say connect them with Cinnabon first? they aren't in the drone business. yet. if.. 

Google want's to deliver food for $6.
(I think this may be a possible solution/partnership for Cinnabon?)
😉

Why? Because Amazon is delivering things from voice search already.
Right?

Amazon has done drone delivery now.. (see news articles below), naturally if i order a microwave, a toaster or some type of small appliance it would be to large to be shipped on a drone by Amazon? So drone delivery is limited to weight? size? what?

Here is what i have set as a hard limit for my drone delivery task.


A Startup for GIFs?



IS GIF a language? Have seen people speak on twitter in gifs only.. have you ever searched for a GIF on twitter and gotten advertisements? Are you optimizing your brand for GIF search? Similar to the Google Images land grab when people want to make sure and own the top images for a brand in case they showed up in Google Universal Search.
P.s. There is a #Startup for that.. 





Emoji and Hashtags (don't work) in Voice Search. Think about it. again.. yet. 
Until last week, there was not an Emoji Skill on LinkedIn.
(#facepalm - hashtags as a skill? Voice Search Optimization? )



Emoji is like Schema, the unicode sets the rules for Emoji. There are many different platforms for Emoji, Kimoji is one, Bitmoji is another.. neither of these contain Unicode approved emoji. Hashtags like emoji.. are not standardized.. if you are a consumer facing brand, you might not want to use some hashtags in social campaigns because a hashtag is not limited to a location or culture or school of thought.. #thot? (don't use that hashtag..)